Fractional product leadership
from vision to v1
Turn your vision into milestones, shield your teams from churn, and ship faster.
Turn your vision into milestones, shield your teams from churn, and ship faster.
Translate vision into real milestones
Turn vision into a focused roadmap with crisp priorities. Everything has clear owners, definition of done, and durable decisions.
Shield your teams from churn
Install a lightweight cadence that stops context switching. Weekly reviews, clear intake, and change control keep work predictable.
Ship releases weekly - or faster
Build a shipping engine with tight scopes and rapid feedback. By day 90, your team ships visible improvements without you as the bottleneck.
Get to the next stage
Fractional CPO
Embedded product leadership for critical growth phases. Drive strategy, align teams, and accelerate execution without the overhead of a full-time executive. Perfect when you need senior expertise on demand.
90-Day Product Sprint
Stop being the bottleneck. Install weekly shipping rhythm, clear roadmap, and team processes that run without you. Return to CEO work while your team accelerates with proven systems.
Strategy Workshop
Intensive session to clarify vision, ruthlessly prioritize, and build your 90-day roadmap. Walk away with actionable strategy and clear next steps. Perfect starting point for any engagement.
Advisory Retainer
On-demand strategic guidance when you need it. Get rapid feedback on critical decisions from someone who's scaled products from zero to millions. Perfect for founders who need a trusted product sounding board.
Why fractional leadership instead of hiring a full-time VP Product?
Three reasons: speed, cost, and risk mitigation. Speed: Recruiting a VP Product takes 3-6 months. You need product leadership today while fundraising or executing against milestones. Cost: we give you measurable results in a defined timeframe for less than the cost of onboarding a new hire. Risk: we've scaled products from zero to millions of DAU and led teams through acquisition. You get proven execution immediately while we build the systems your permanent hire will inherit. No 6-month learning curve, no fit risk.
We already have a product manager. Do we still need you?
If your PM reports to you and every major decision runs through you, yes. The pattern we see: Founders hire a product manager but remain the de facto Head of Product. The PM becomes a project manager executing your ideas rather than owning outcomes. Your team still waits on you for prioritization, scope decisions, and strategic direction. We work with your PM to elevate them into true product ownership. We establish the operating cadence, roadmap clarity, and decision framework that lets your PM run product independently.
What if we're not ready to commit to 90+ days?
Start with a 30 minute readiness assessment (no charge). We'll determine if you're facing a genuine product leadership gap or a different challenge. We'll be direct: if the issue is technical debt, hiring challenges, or founder-cofounder misalignment, we'll tell you and recommend better resources. If the core issue is "founder as product bottleneck preventing weekly shipping," then a 90-day engagement fixes it. The guarantee is simple: if your team isn't shipping user-visible improvements by day 90 without you as the decision bottleneck, the final month fee is waived.
We're [industry/product type]. Do you work with companies outside consumer software?
Yes, with qualification. Our proven track record is consumer software products. But the fundamentals - establishing weekly shipping cadence, removing founder bottlenecks, building product operating systems - apply across B2C and B2B products. What matters more than industry is stage and structure. The fit is strongest when you're: Seed to Series B with $1-20M raised, 10-50 employees with at least 2 engineers and a designer, shipping slowly because decisions route through the founder, and preparing to fundraise or executing against post-raise milestones. Schedule a readiness assessment and we'll determine fit based on your specific situation, not your category.
How do you handle remote work and time zones?
Fully remote with structured touch points. The engagement is built for remote: weekly product reviews scheduled at a consistent time that works for your team (I accommodate PT, MT, ET), async documentation so every decision, roadmap update, and process is documented in your tools (Notion, Linear, whatever you use), and Slack/communication available for unblocking during your business hours with <4 hour response SLA on urgent items. Remote is an advantage here: the systems we install are documentation-driven and async-friendly, which means they work without us in the room - exactly what you need after the engagement ends.
What happens after the engagement ? Will we be dependent on you?
The opposite. The goal is to make us unnecessary. Phase 1 (usually 30 days) we audit and build the roadmap, and identify who on your team can own what. Phase 2 (30-60 days) we work with your team to run reviews, make decisions, and own outcomes. By Day 90, they run a product review without us. You see the evidence before the engagement ends. Many clients extend us as a monthly advisor for strategic coaching as their team scales, but it's optional. The engagement is designed to create independence, not dependency. If you pursue Bridge to Permanent (4 months), we interview and train your permanent product leader, then hand off completely with 30 days of transition support included.
How much time do you require from me as founder?
90 minutes per week, structured. Weekly product review (60 min): Review progress, unblock decisions, align on priorities. This becomes your team's operating rhythm that continues after we leave. Async decision SLAs (30 min): Quick decisions on scoped questions throughout the week. We document everything so your future product leader inherits clarity, not chaos. The goal is to remove founders as the bottleneck, not add meetings. By day 60, your team runs reviews without you in the room. By Day 90, you're back to full-time CEO work.
Why fractional leadership instead of hiring a full-time VP Product?
Three reasons: speed, cost, and risk mitigation. Speed: Recruiting a VP Product takes 3-6 months. You need product leadership today while fundraising or executing against milestones. Cost: we give you measurable results in a defined timeframe for less than the cost of onboarding a new hire. Risk: we've scaled products from zero to millions of DAU and led teams through acquisition. You get proven execution immediately while we build the systems your permanent hire will inherit. No 6-month learning curve, no fit risk.
We already have a product manager. Do we still need you?
If your PM reports to you and every major decision runs through you, yes. The pattern we see: Founders hire a product manager but remain the de facto Head of Product. The PM becomes a project manager executing your ideas rather than owning outcomes. Your team still waits on you for prioritization, scope decisions, and strategic direction. We work with your PM to elevate them into true product ownership. We establish the operating cadence, roadmap clarity, and decision framework that lets your PM run product independently.
What if we're not ready to commit to 90+ days?
Start with a 30 minute readiness assessment (no charge). We'll determine if you're facing a genuine product leadership gap or a different challenge. We'll be direct: if the issue is technical debt, hiring challenges, or founder-cofounder misalignment, we'll tell you and recommend better resources. If the core issue is "founder as product bottleneck preventing weekly shipping," then a 90-day engagement fixes it. The guarantee is simple: if your team isn't shipping user-visible improvements by day 90 without you as the decision bottleneck, the final month fee is waived.
We're [industry/product type]. Do you work with companies outside consumer software?
Yes, with qualification. Our proven track record is consumer software products. But the fundamentals - establishing weekly shipping cadence, removing founder bottlenecks, building product operating systems - apply across B2C and B2B products. What matters more than industry is stage and structure. The fit is strongest when you're: Seed to Series B with $1-20M raised, 10-50 employees with at least 2 engineers and a designer, shipping slowly because decisions route through the founder, and preparing to fundraise or executing against post-raise milestones. Schedule a readiness assessment and we'll determine fit based on your specific situation, not your category.
How do you handle remote work and time zones?
Fully remote with structured touch points. The engagement is built for remote: weekly product reviews scheduled at a consistent time that works for your team (I accommodate PT, MT, ET), async documentation so every decision, roadmap update, and process is documented in your tools (Notion, Linear, whatever you use), and Slack/communication available for unblocking during your business hours with <4 hour response SLA on urgent items. Remote is an advantage here: the systems we install are documentation-driven and async-friendly, which means they work without us in the room - exactly what you need after the engagement ends.
What happens after the engagement ? Will we be dependent on you?
The opposite. The goal is to make us unnecessary. Phase 1 (usually 30 days) we audit and build the roadmap, and identify who on your team can own what. Phase 2 (30-60 days) we work with your team to run reviews, make decisions, and own outcomes. By Day 90, they run a product review without us. You see the evidence before the engagement ends. Many clients extend us as a monthly advisor for strategic coaching as their team scales, but it's optional. The engagement is designed to create independence, not dependency. If you pursue Bridge to Permanent (4 months), we interview and train your permanent product leader, then hand off completely with 30 days of transition support included.
How much time do you require from me as founder?
90 minutes per week, structured. Weekly product review (60 min): Review progress, unblock decisions, align on priorities. This becomes your team's operating rhythm that continues after we leave. Async decision SLAs (30 min): Quick decisions on scoped questions throughout the week. We document everything so your future product leader inherits clarity, not chaos. The goal is to remove founders as the bottleneck, not add meetings. By day 60, your team runs reviews without you in the room. By Day 90, you're back to full-time CEO work.
Why fractional leadership instead of hiring a full-time VP Product?
Three reasons: speed, cost, and risk mitigation. Speed: Recruiting a VP Product takes 3-6 months. You need product leadership today while fundraising or executing against milestones. Cost: we give you measurable results in a defined timeframe for less than the cost of onboarding a new hire. Risk: we've scaled products from zero to millions of DAU and led teams through acquisition. You get proven execution immediately while we build the systems your permanent hire will inherit. No 6-month learning curve, no fit risk.
We already have a product manager. Do we still need you?
If your PM reports to you and every major decision runs through you, yes. The pattern we see: Founders hire a product manager but remain the de facto Head of Product. The PM becomes a project manager executing your ideas rather than owning outcomes. Your team still waits on you for prioritization, scope decisions, and strategic direction. We work with your PM to elevate them into true product ownership. We establish the operating cadence, roadmap clarity, and decision framework that lets your PM run product independently.
What if we're not ready to commit to 90+ days?
Start with a 30 minute readiness assessment (no charge). We'll determine if you're facing a genuine product leadership gap or a different challenge. We'll be direct: if the issue is technical debt, hiring challenges, or founder-cofounder misalignment, we'll tell you and recommend better resources. If the core issue is "founder as product bottleneck preventing weekly shipping," then a 90-day engagement fixes it. The guarantee is simple: if your team isn't shipping user-visible improvements by day 90 without you as the decision bottleneck, the final month fee is waived.
We're [industry/product type]. Do you work with companies outside consumer software?
Yes, with qualification. Our proven track record is consumer software products. But the fundamentals - establishing weekly shipping cadence, removing founder bottlenecks, building product operating systems - apply across B2C and B2B products. What matters more than industry is stage and structure. The fit is strongest when you're: Seed to Series B with $1-20M raised, 10-50 employees with at least 2 engineers and a designer, shipping slowly because decisions route through the founder, and preparing to fundraise or executing against post-raise milestones. Schedule a readiness assessment and we'll determine fit based on your specific situation, not your category.
How do you handle remote work and time zones?
Fully remote with structured touch points. The engagement is built for remote: weekly product reviews scheduled at a consistent time that works for your team (I accommodate PT, MT, ET), async documentation so every decision, roadmap update, and process is documented in your tools (Notion, Linear, whatever you use), and Slack/communication available for unblocking during your business hours with <4 hour response SLA on urgent items. Remote is an advantage here: the systems we install are documentation-driven and async-friendly, which means they work without us in the room - exactly what you need after the engagement ends.
What happens after the engagement ? Will we be dependent on you?
The opposite. The goal is to make us unnecessary. Phase 1 (usually 30 days) we audit and build the roadmap, and identify who on your team can own what. Phase 2 (30-60 days) we work with your team to run reviews, make decisions, and own outcomes. By Day 90, they run a product review without us. You see the evidence before the engagement ends. Many clients extend us as a monthly advisor for strategic coaching as their team scales, but it's optional. The engagement is designed to create independence, not dependency. If you pursue Bridge to Permanent (4 months), we interview and train your permanent product leader, then hand off completely with 30 days of transition support included.
How much time do you require from me as founder?
90 minutes per week, structured. Weekly product review (60 min): Review progress, unblock decisions, align on priorities. This becomes your team's operating rhythm that continues after we leave. Async decision SLAs (30 min): Quick decisions on scoped questions throughout the week. We document everything so your future product leader inherits clarity, not chaos. The goal is to remove founders as the bottleneck, not add meetings. By day 60, your team runs reviews without you in the room. By Day 90, you're back to full-time CEO work.